Sales drop for BMW bikes in Canada

From BMW Motorrad Canada

RICHMOND HILL, ON -- Following a record-breaking January and February, BMW Group Canada’s March 2011 results helped the company secure a significant Q1 increase over the first quarter of 2010. With a year-to-date total of 6,087 units sold, the Group (BMW and MINI combined) surpassed first-quarter 2010 sales by 8.9 percent.

BMW Motorrad Canada reported year-to-date sales of 235 units, a decrease of 27.5 percent compared to the same period last year. The arrival of spring and the all-new K1600 are expected to positively impact the brand’s sales in the coming months.

“We’re happy to have a strong first quarter under our belt,” said Manfred Braunl, president and CEO, BMW Group Canada.  “With several new products about to hit the market, we believe the next quarter will be at least equally positive.”