Deeley H-D partners with AW

From Deeley Harley-Davidson Canada

CONCORD, ON -- Deeley Harley-Davidson Canada has announced a new promotional partnership with A&W Food Services of Canada, one of the fastest-growing restaurant chains in Canada. The co-promotion will run from March 19 to May 29, 2011.

This co-promotion consists of three fully integrated components. First, an online contest will be hosted on www.aw.ca featuring a 2011 Harley-Davidson Fat Boy motorcycle as a grand prize as well as a trip for two to the NASCAR Canadian Tire Series event taking place in Vernon, BC from July 21 to July 24.

Second, customers will receive poster vouchers at approximately 600 A&W restaurants across Canada and can redeem these for one of five double-sided free limited edition posters at a local H-D Retail Store.

Third and finally, customers will also be able to experience the Harley-Davidson brand through organized rides, displays and simulators at select A&W-hosted 'Cruisin’ the Dub' two-wheel events.

“We are excited about this promotional partnership with Harley [Deeley Harley-Davidson Canada]," commented A&W Director of Marketing, David Waterfall. “In 2010 we held over 4,000 ‘Cruisin’ the Dub’ events at A&W restaurants across Canada. As we look to the 2011 Cruisin’ season, we are particularly excited about being able to connect with the amazing Harley community in Canada so that there are more and more motorcycle and Harley-themed Cruisin’ events this summer.”

For general information, please refer to www.harleycanada.com. For information regarding the online contest and A&W events, please refer to www.aw.ca.