CSBK to be powered by Mopar

From Frontline CSBK Inc.

TORONTO, ON - Frontline CSBK Inc., Canada’s premier road racing series organizer, has announced a new relationship between Chrysler Canada and the Canadian Superbike Championship by Parts Canada.

The winner of the 2011 Superbike Championship will be presented with a new Jeep Off-Road Camper Trailer from MOPAR valued close to $15,000. The unit will be on display at CSBK events throughout the season.

“This partnership with the Canadian Superbike Championship assists Mopar in expanding their marketing reach as a performance-based brand,” said Jim Kiritsis, Senior Manager Service and Parts. “The 2011 racing season will help us position Mopar with an enthusiast crowd that cares about performance just as much as we do."

As a show of support to Canada's future racing stars, Mopar will also award $500 in product to the winner of each Amateur Superbike national event final.

“This is a way to showcase the fact that our Mopar dealers carry a very wide range of products that are not just brand-specific,” said Jon Camilleri, Mopar Marketing Manager. “Most racers have tow vehicles and haulers, from oil filters to navigation units, we are guaranteed to have useful parts and accessories in our Mopar line-up that everybody can use.”

Beginning April 1 all CSBK membership holders will also be entitled to the Chrysler Advantage Plan, allowing significant savings in addition to most other current retail incentives when they purchase or lease any new Chrysler, Jeep, Dodge or Ram vehicle.

The 2011 Canadian Superbike Championship kicks off on May 20 with the Pirelli tire test at Calabogie Motorsports Park, which will be hosted by the Turn 2 Sportbike School. Round one will take place May 27-29 at Circuit ICAR near Montreal.

A complete list of Mopar accessories and performance parts is available at www.mopar.ca.