Motorcycle-Superstore.com expands AMA support

From AMA Pro Racing

DAYTONA BEACH, FL - AMA Pro Racing has announced Motorcycle-Superstore.com's sponsorship of both the AMA Pro Road Racing and AMA Pro Flat Track series. Motorcycle-Superstore.com will be the title sponsor of the AMA Pro Road Racing SuperSport class, the presenting sponsor of the AMA Pro Flat Track series, and the title sponsor of the Motorcycle-Superstore.com Pro Singles flat track class.

"This is another great opportunity to work with AMA Pro Racing," explained Don Becklin, President of Motorcycle-Superstore.com. "Our participation in last year's Flat Track series proved to be a rewarding experience, providing an opportunity to learn the ropes by sponsoring a premier race series. Our expanded involvement in AMA Pro Racing in 2011 allows us to continue supporting the riders and connecting with fans. We are all looking forward to an exciting season in both Flat Track and Road Racing."

For 2011, Motorycle-Superstore.com, in conjunction with AMA Pro Racing, has created a "Year-End Points Fund" that will place more than $50,000 (all figures US) directly into riders' pockets.

"AMA Pro Racing is extremely pleased to continue and expand our valuable association with Motorcycle-Superstore.com," said David Atlas, COO and Managing Member of AMA Pro Racing. "We have had a successful relationship with them in AMA Pro Flat Track, and we feel the expansion of their marketing activities to our road racing SuperSport class is a positive sign for our company and the sport overall. The Motorcycle-Superstore.com Year-End Points Fund in both Flat Track and Road Racing will be warmly received by all of our competitors, and we look forward to helping Motorcycle-Superstore.com expand their presence among our very dedicated and loyal fan base."

In AMA Pro Road Racing, the Motorcycle-Superstore.com SuperSport class will split a Year-End Points Fund of $25,000. After a successful year of sponsoring the 2010 AMA Pro Flat Track series, the Motorcycle-Superstore.com Pro Singles Year-End Points Fund will increase from $15,000 to $25,000.

Serving motorcycle riders for over 12 years, Motorcycle Superstore specializes in selling motorcycle helmets, riding apparel, accessories, and parts. Internet Retailer Magazine has ranked Motorcycle Superstore in the top-10 of all sporting goods sites and in the top-200 of all e-commerce sites.