Subaru partners with Isle of Man TT

From the Isle of Man TT

Car manufacturer Subaru has reached an agreement with the Isle of Man Government Department of Economic Development to be the official car partner of the Isle of Man TT Races, fuelled by Monster Energy.

The three-year deal will see the company provide the latest Subaru models for use by the TT organization to help manage the running of the event including the course inspection and roads open and closed duties.

The Subaru brand sells a full range of models worldwide including the Legacy sedan, Outback, Forester and Impreza models. The brand has enjoyed significant sales success in recent years and in 2010 set a new global sales record. The brand is noted for its unique Boxer engine and all-wheel drive technology, which supports not only the brand's performance character but also its other strengths of safety, practicality and reliability.

As part of the sponsorship activation programme, Subaru will also be involved in a closed road demonstration lap around the iconic 37¾ mile Mountain Course at this year's TT. Tony Pond was the last driver to drive a closed road car lap of the course, in 1990.

Manx rally star, and official 2011 Subaru Rally Team USA driver, David Higgins will be the driver on the closed road car lap. He is a two time U.S Rally Champion as well as 2004 British Rally Champion.

"Having grown up on the Isle of Man I understand that the TT Races has a mythical status and an incredible heritage and I am looking forward to adding another chapter to its history," Higgins said. "The Mountain Course represents a stunning drive but for once I'm not going to have much chance to take in the views."